.why-page{background:var(--mk-page);overflow:clip}.why-hero{text-align:center;padding:clamp(4.8rem,10vw,9rem) 0 clamp(4.5rem,8vw,7rem);position:relative}.why-hero:before{content:"";pointer-events:none;background:radial-gradient(#9bdc382b,#24b45a11 45%,#0000 72%);width:min(75rem,110vw);height:55rem;position:absolute;inset:-24rem auto auto 50%;transform:translate(-50%)}.why-hero .marketing-container{position:relative}.why-eyebrow,.why-badge{color:var(--mk-green-dark);background:#e5f7e9;border:1px solid #078f5b21;border-radius:999px;margin:0 0 1.2rem;padding:.46rem .75rem;font-size:.78rem;font-weight:760;display:inline-flex}.why-hero h1{letter-spacing:-.07em;text-wrap:balance;margin:0;font-size:clamp(3.2rem,7.5vw,7.2rem);line-height:.92}.why-hero h1>span{display:block}.why-hero h1>span+span{max-width:14ch;margin:.18em auto 0}.why-hero h1 strong{background:var(--mk-gradient);color:#0000;font-weight:inherit;-webkit-text-fill-color:transparent;-webkit-background-clip:text;background-clip:text}.why-hero .marketing-container>p{max-width:52rem;color:var(--mk-text-muted);margin:1.8rem auto 0;font-size:clamp(1rem,1.4vw,1.18rem);line-height:1.75}.why-actions{flex-wrap:wrap;gap:.8rem;display:flex}.why-hero .why-actions{justify-content:center;margin-top:1.8rem}.why-hero small{color:var(--mk-green-dark);margin-top:1.2rem;font-size:.82rem;font-weight:700;display:block}.why-evening,.why-comparison,.why-giveback{padding:var(--mk-section) 0}.why-evening{background:#fff}.why-heading{max-width:52rem}.why-heading h2{letter-spacing:-.058em;margin:0;font-size:clamp(2.35rem,5vw,4.8rem);line-height:1}.why-heading>p:last-child:not(.marketing-eyebrow){max-width:46rem;color:var(--mk-text-muted);margin:1.35rem 0 0;font-size:1.02rem;line-height:1.72}.why-evening ol{grid-template-columns:repeat(5,1fr);margin:4rem 0 0;padding:0;list-style:none;display:grid;position:relative}.why-evening ol:before{content:"";border-top:1px solid #a7ceb2;position:absolute;top:1rem;left:8%;right:8%}.why-evening li{border-right:1px solid var(--mk-border);padding:3rem clamp(.7rem,1.5vw,1.4rem) 0;position:relative}.why-evening li:last-child{border:0}.why-evening li>span{z-index:1;aspect-ratio:1;width:2rem;color:var(--mk-green-dark);background:#dff2e2;border:4px solid #fff;border-radius:50%;place-items:center;font-size:.62rem;font-weight:850;display:grid;position:absolute;top:0}.why-evening h3{margin:0 0 .65rem;font-size:1rem}.why-evening li p{color:var(--mk-text-muted);margin:0;font-size:.82rem;line-height:1.6}.why-evening li.is-final{border-radius:var(--mk-radius-sm);background:linear-gradient(145deg,#edf8f0,#f8fbed)}.why-evening li.is-final>span{background:var(--mk-gradient);color:#fff}.why-statement{background:var(--mk-green-dark);color:#fff;padding:clamp(4.5rem,9vw,8rem) 0}.why-statement .marketing-container{grid-template-columns:1.1fr .9fr;align-items:center;gap:clamp(2rem,7vw,7rem);display:grid}.why-statement h2{letter-spacing:-.065em;margin:0;font-size:clamp(3rem,6.5vw,6.5rem);line-height:.92}.why-statement h2 span{background:var(--mk-gradient);color:#0000;-webkit-text-fill-color:transparent;-webkit-background-clip:text;background-clip:text;display:block}.why-statement p{color:#d0ddd6;margin:0;font-size:1.03rem;line-height:1.78}.why-statement p+p{margin-top:1.2rem}.why-comparison{background:linear-gradient(145deg,#edf8f0,#fbfcf9)}.why-rollout{color:#6b571c;background:#fff3cf;border-radius:999px;width:fit-content;margin:2rem 0 0;padding:.5rem .75rem;font-size:.72rem;font-weight:750}.why-comparison-grid{grid-template-columns:1fr 1fr;gap:1rem;margin-top:2rem;display:grid}.why-comparison-grid article{border:1px solid var(--mk-border);border-radius:var(--mk-radius);background:#fff;padding:clamp(1.5rem,3vw,2.7rem)}.why-comparison-grid article.is-markqo{background:linear-gradient(145deg,#f8fcf5,#e5f5e7);border-color:#b5d7be}.why-comparison-grid h3{margin:0 0 1.5rem;font-size:1.5rem}.why-comparison-grid ul{gap:1rem;margin:0;padding:0;list-style:none;display:grid}.why-comparison-grid li{color:var(--mk-text-muted);padding-left:1.55rem;line-height:1.55;position:relative}.why-comparison-grid li:before{color:#829089;content:"—";position:absolute;left:0}.why-comparison-grid .is-markqo li:before{color:var(--mk-green);content:"✓";font-weight:900}.why-giveback{background:#fff}.why-principles{border-top:1px solid var(--mk-border);margin-top:3.5rem}.why-principles article{border-bottom:1px solid var(--mk-border);grid-template-columns:minmax(9rem,.45fr) 1fr;align-items:baseline;gap:clamp(1.5rem,6vw,6rem);padding:clamp(1.6rem,3vw,2.5rem) 0;display:grid}.why-principles h3{background:var(--mk-gradient);color:#0000;letter-spacing:-.05em;-webkit-text-fill-color:transparent;-webkit-background-clip:text;background-clip:text;margin:0;font-size:clamp(2rem,4vw,3.8rem)}.why-principles p{max-width:42rem;color:var(--mk-text-muted);margin:0;font-size:1.05rem;line-height:1.7}.why-origin{padding:var(--mk-section) 0;background:linear-gradient(135deg,#edf8f0,#f8fbed)}.why-origin .marketing-container{grid-template-columns:1fr 1fr;gap:clamp(2rem,7vw,7rem);display:grid}.why-origin h2{letter-spacing:-.058em;margin:0;font-size:clamp(2.3rem,4.7vw,4.5rem);line-height:1}.why-origin h2 span{background:var(--mk-gradient);color:#0000;-webkit-text-fill-color:transparent;-webkit-background-clip:text;background-clip:text;margin-top:.22em;display:block}.why-origin>div{display:grid}.why-origin .marketing-container>div:last-child{align-content:center;gap:1.15rem}.why-origin .marketing-container>div:last-child p{color:var(--mk-text-muted);margin:0;line-height:1.75}.why-origin strong{color:var(--mk-green-dark);line-height:1.6}.why-origin .marketing-cta{justify-self:start}.why-final{padding:clamp(3.5rem,6vw,5rem) 0}.why-final .marketing-container{border-radius:var(--mk-radius-lg);background:linear-gradient(120deg,#e5f6e7,#f6fbea);justify-content:space-between;align-items:center;gap:2rem;padding:clamp(1.7rem,4vw,3.5rem);display:flex}.why-final h2{letter-spacing:-.052em;max-width:21ch;margin:0;font-size:clamp(2rem,4vw,3.7rem);line-height:1}.why-final p{max-width:38rem;color:var(--mk-text-muted);margin:.9rem 0 0;line-height:1.65}.why-final .why-actions{flex:none}@media (max-width:900px){.why-evening ol{grid-template-columns:1fr 1fr;gap:1rem}.why-evening ol:before{display:none}.why-evening li,.why-evening li:last-child{border:1px solid var(--mk-border);border-radius:var(--mk-radius-sm);min-height:10rem;padding:2.8rem 1.2rem 1.2rem}.why-evening li>span{border:0;top:.75rem;left:1.15rem}.why-statement .marketing-container,.why-origin .marketing-container,.why-comparison-grid{grid-template-columns:1fr}.why-final .marketing-container{flex-direction:column;align-items:flex-start}.why-final .why-actions{width:100%}.why-final .marketing-cta{flex:1}}@media (max-width:560px){.why-hero{padding-top:3.7rem}.why-hero h1{font-size:clamp(3rem,14vw,4.4rem)}.why-actions{display:grid}.why-actions .marketing-cta{width:100%}.why-evening ol{grid-template-columns:1fr}.why-evening li,.why-evening li:last-child{min-height:0}.why-statement h2{font-size:clamp(3rem,14vw,4.5rem)}.why-principles article{grid-template-columns:1fr;gap:.7rem}.why-origin .marketing-cta{width:100%}.why-final .why-actions{display:grid}.why-final .marketing-cta{width:100%}}@media (prefers-reduced-motion:reduce){.why-page *{scroll-behavior:auto}}